Health conscious Australians are making beetroot a kitchen staple according to AUSVEG’s Project Harvest consumer research. Interest in beetroot has boomed among shoppers keen on in its nutritional benefits following the vegetables promotion as a ‘superfood’ in Europe. “Beetroot sales are set to soar in the UK to over £1 million per week due to its highly publicised nutritional powers in relation to blood pressure, cholesterol and degenerative disease, and we are seeing a similar trend in Australia, with