The new partnership aims to help give Aussie growers and manufacturers a competitive edge when pitching their products and produce to retail buyers.
RANGEme is an online platform used by retail buyers within the grocery, pharmacy, convenience and health food channels to source new products for their stores. Suppliers using the site to pitch their products to leading retailers can highlight their Australian Made certification by incorporating the Australian Made, Australian Grown (AMAG) logo on their product profiles.
“Many retailers now have procurement policies that require a significant percentage of products sourced to be locally made or grown, so the ability to quickly and easily communicate that products have been produced locally will give Aussie businesses a great advantage,” said Ian Harrison, Australian Made Campaign chief executive.
“The standards products must meet in order to be eligible to use the country-of-origin certification trademark are more stringent than the rules for making a country-of-origin claim in writing, so this initiative will help set Aussie growers and manufacturers apart from the rest.”
The green-and-gold AMAG logo is the only registered country-of-origin certification trademark for the full range of genuine Australian products and produce. The AMAG logo helps businesses to clearly identify to consumers that their products are Australian and can only be used on products that are registered with the Australian Made Campaign organisation.
To use the logo goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice.
More than 2100 businesses are registered to use the AMAG logo, which can be found on around 15,000 products sold here and around the world.